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Successful ITB 2012 comes to a close in Berlin
An increase in the number of trade visitors, exhibitors reporting more contracts signed, and an upsurge in attendance were all some of the key themes at ITB Berlin this year.
A total of 113,006 trade visitors came to obtain information about all sectors of the international travel industry from the 10,644 exhibitors from 187 countries during the 46th staging of the event in Berlin.
Some 59,126 people from Berlin and Brandenburg came during the weekend to find out about holiday destinations and new travel offers.
Christian Göke, chief operating officer of Messe Berlin, drew some very positive conclusions: “Over 2,200 more trade visitors than last year, an outstanding climate for business and the efficient creation of new business contacts at the newly established ITB Buyers Circle all underlined the position of ITB Berlin as a world leader.
“Considering the current political and economic challenges the topics chosen for the ITB Berlin Convention were certainly the right ones.
“Experts pointed out strategies for achieving sustainability and for the effective use of smartphone-based technologies.
“As a consequence ITB Berlin was able to demonstrate why it occupies the leading position as a platform for disseminating knowledge throughout the tourism industry,” he added.